Face2Face Creatives has received a minority investment from Explore Equity Partners to support their international expansion


The private shareholders of Face2Face Creatives (F2F) have sold a 40% of the shares in the company to Explore Equity Partners (EEP).

Face2Face Creatives International (F2F) is a hybrid digital, design and communication, and sales service group established in 2000 in Oslo growing strongly with a group turnover of approx. NOK 320m and EBITDA of approx. NOK 95m in 2017. The company has offices in five countries: Norway, Sweden, Finland, Switzerland and Belgium.

F2F focuses on design, social and digital media, film production, customer care and field marketing specialized in developing successful customer acquisition concepts. The company implements tailor-made customer acquisition programs with 100% measurable effect. Its customers are top tier companies in the energy, telecom, retail, automotive and finance sectors, as well as NGOs, and include American Express, Telia, Telenor, Hafslund, DNB, SEB, PLAN and SOS Children Villages.

F2F uses a uniquely developed CRM software that connects clients with potential new global customers. It supports the clients with data capture, data validation, real time data export, reports, and CRM-dialogue through SMS, e-mail, phone and social media. Interface® has a wide range of service partners, such as Google, Nets, Bankgirocentralen, Bring Dialog, Cisco, Swiss Post and Microsoft.

Explore Equity Partners is a Norwegian based active private equity fund investing in minority ownership. The firm invests in companies whose owners do not wish to cede control but are looking for a high value-added partner who can support them on their journey to the next phase of value-based growth. With more than 60 years' experience and its flexible capital approach,EEP has a unique deal origination process, a well-defined investment process and a hands-on approach to value creation.

Oaklins' team in Norway advised the seller in this transaction with the objective to establish a strategic cooperation with a dedicated minority partner to support F2F’s strong international expansion.